Background light Metrics Suite Product

Discover the real impact of your Out of Home campaigns.

METRICS Suite

Make data-driven strategic decisions to maximize the performance of each media plan.

Meida Insights
Media Plan
Media Point

Plan with accurate data.

neon metrics

Define the city, demographics, and interests of the target audience to receive smart recommendations on the most impactful locations and times for your audience.

Project the real impact of each campaign.

neon metrics

Analyze complete plans with coverage, frequency, CPM, and TRP metrics. Visualize the media mix on interactive maps and compare strategies to optimize budgets.

Understand with precision the true value of each contracted point.

neon metrics

Access individual performance metrics such as estimated impressions, dwell time, point of interest affinity, and learn the demographic profile of the audience at each location.